UNTRODDEN LANDS
The Water Policies Association aimed to draw attention to depleting global water sources due to increasing drought and climate change. To emphasize this, we directly showcased drying lakes in visually impactful posters and advertisements, labeling them as "Untrodden Lands" in a way that had never been described before. Thus, the campaign underscored the necessity of sustainably managing drying lakes and emphasized the importance of not depleting water sources. It invited people to use water more efficiently. Additionally, it supported the association's plans to collaborate with local communities, organize water conservation education programs, and contribute to projects for the protection of water sources. By emphasizing the sustainable use of water resources, this campaign contributed to raising awareness in society and taking action to prevent the further increase of the Untrodden Lands.
The Water Policies Association aimed to draw attention to depleting global water sources due to increasing drought and climate change. To emphasize this, we directly showcased drying lakes in visually impactful posters and advertisements, labeling them as "Untrodden Lands" in a way that had never been described before. Thus, the campaign underscored the necessity of sustainably managing drying lakes and emphasized the importance of not depleting water sources. It invited people to use water more efficiently. Additionally, it supported the association's plans to collaborate with local communities, organize water conservation education programs, and contribute to projects for the protection of water sources. By emphasizing the sustainable use of water resources, this campaign contributed to raising awareness in society and taking action to prevent the further increase of the Untrodden Lands.
Brand: Water Policies Association
-
Agency: Lokal
CCO: Ali Göral / ECD: Gökhan Özdemir / Design Director: Burçak Beşlioğlu / Digital Creative Director: Altan Dilek
Copywriter: Okan Pahlı / Art Director: Gözde Türk / Brand Director: Gökçe Kurtoğlu Sunal
Brand Team: Gülşah Ekşioğlu, Ece Yazıcıoğlu, Gürkan Tırpan
